Local Handicrafts: Skyrocketing Globally with Digital Marketing
A small handicrafts business based in Jaipur, India, specializes in handmade jewelry and traditional Rajasthani artifacts. Despite their high-quality products, this local Handicrafts business faced challenges in reaching a broader audience and increasing sales. The business relied heavily on local foot traffic and word-of-mouth referrals. They never tried Digital Marketing. Challenge The primary challenge for…